The OLD and the NEW Brawny ... still the same message ...
Have you ever seen the Brawny Man? The burly lumberjack who comes in to save the day?
This advertising image has been around for years, and has undergone some change, but the bottom line is the stereotypical message that a woman needs a man, even when it comes to how successfully she cleans her own kitchen.
The most recent commercial depicts the lumberjack “Brawny Man” watching over her, offering her, his help to the tune of the old song “Lean on Me”. It’s cute and catchy, and I must say, they did improve upon his looks, the whole idea and concept is corny.
The bottom line is he creates a better, stronger, paper towel to help women get through their long, dreary, helpless days of house cleaning and child rearing (insert sarcasm).
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